Contact Sports Marketing 2.0 for event and ticket information.
Thursday, June 04, 2009 from 12:00 PM - 5:30 PM (PT)
Learn how NBA, NHL, NFL and MLB clubs are making money online...
...and how you can too.
What is the Team Digital Business Summit?
A 1/2 day, conference focused on the digital side of team sports. This event has one goal: to help teams increase revenues from digital media. To do this we need all departments in the room: sales, marketing, Web, tickets and senior management. Unlike other conferences that focus on larger, public media properties, this is all about team-level business. Professional, minor league and college team executives are all welcome. Lunch will be provided.
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West region Host Committee
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Michael Williams, bio, |
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Andy Rentmeester, bio, |
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Chris Compton, bio, |
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Dan Harbison, bio, |
Why should you attend? Digital remains one of the few growth areas in this down economy, but few teams are maximizing revenue from their Websites and E mail. The Team Digital Business Summit will help teams learn practical ways to cash in from digital media. The event will also help attendees build their personal networks among peers throughout pro sports.
Note: this event is intended for employees of team sports organizations and invited guests. TIf you do not work for a team, you would have to buy an "at large" ticket. There are only (5) tickets available for “at large” attendees available on a first come, first served basis. Click here to register as an 'At Large' attendee.
Convenient, ½ day format: Some teams struggle to earn money from digital simply because they haven’t had time to research the market. Team execs are often too busy to attend conferences or to compare notes with their peers at other teams, let alone other leagues; and many don’t have travel budgets either. So to make it easier and to help hold down costs, we’re arranging this series of three, ½ day events in various cities across the country.
Who should attend? This is not just another technology conference. It is about team business. Digital business. Attendees will include executives from all departments: sales and marketing management, ticket sales and operations, senior management and New Media managers. This conference will reach across departments and across leagues. It'll be like an "inter-league" meeting focused on learning and networking among peers...but without the league setting the agenda. Designed by teams, for teams:
What will you learn? The summits will focus on digital sponsorship sales and social media. We will also touch on Email / CRM, E-commerce and Website operations. Much of the content will be provided by the teams themselves. We will feature real world case studies not hypothetical cases.
What do sponsors want? Teams love to learn what other teams are doing, so we’re lining up some great case studies which will be presented by team executives. But teams also need to learn what buyers want, so we are inviting a few non-team folks to help educate us about the digital media marketplace, and to help sports teams develop their sales, marketing and technology strategies.
Guest Speakers: Each regional summit features presentations from sports teams as well as special guests. Following is a list of our guest speakers for San Francisco.
Chris Compton, bio, Director of Sponsorship Sales, MLBAM
Dan Harbison, bio, Director of Interactive Marketing & Media, Portland Trail Blazers
Laurie Koehler, bio, Consumer Campaigns Activation Manager, Intel Corporation
Marc Ruxin, bio, EVP / Chief Innovation Officer, McCann World Group
George Foster, bio, Wattis Professor of Mgmt, Graduate School of Business, Stanford University
Kevin Chou, bio, CEO, Watercooler
Jen Zick, bio, Director of Marketing, Comcast Spectacor / Fan One
Dan Kelly, bio, CEO, Bleacher Report
Kelly Perdew, bio, CEO, Rotohog.com
Sam Huston, bio, Director of Engagement, The Marketing Arm
Ben Self, bio, Founding Partner, Blue State Digital
Program: Each regional event will be a bit slightly different from the others. Different teams. Different attendees. Different guest speakers. Different case studies. Different panelists. But all will be focused on the bottom line – making money for teams through digital media.
Pat Coyle will be your host for all three regional summit events.
Pat is President of Coyle Media and Founder of SportsMarketing20.com His mission is to help teams make money from digital.
Before founding his own firm, Coyle spent six seasons with the Indianapolis Colts as Executive Director of Digital Business. In that role, Coyle led an interactive staff responsible for the team’s Websites, E mail and mobile initiatives.
Today Coyle Media continues to work with the Colts as well as several other teams in multiple leagues.
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